[ghsc-seminars] GHSC Seminar *TOMORROW* *HYBRID* - Sara McBride, USGS, May 9, 2023

[Llenos, Andrea L]

We will be going out for lunch with Sara after her seminar tomorrow - join us if you can!

Why won't they just listen to us? Integrating social science with seismology

Speaker: Sara McBride
                 Earthquake Science Center
        USGS
Location: Hybrid (online and in person at 1711 Illinois St, Golden, CO, Rm 204)
                 *Non-USGS visitors welcome! Please bring a photo ID and arrive early to allow time to go through building security*
Date/Time: Tuesday, May 9, 2023, 10-11AM MDT

Abstract: In this talk, I explore what five decades of social science literature has suggested about the complexities of communicating earthquake hazards and risk. Through using USGS case studies to illuminate where we can make improvements to our communication, I highlight where improvements have been made and what steps can be taken to continue improving outcomes for the communities we seek to serve through our science.

Bio: Sara McBride is a crisis communication response leader with 20 years progressive experience in risk, hazard, science communication, public education, disaster risk reduction, community resilience, and international humanitarian response. Dr. McBride is a social scientist with expertise in mixed methods and a specialty in content and critical analysis. Her professional communications accomplishments include serving as Public Information Manager for GeoNet/GNS Science during the Kaikoura Earthquake and Second-in-Command for Christchurch Earthquake Response. Her extensive international and domestic on-site crisis communication and emergency management experience includes work in New Zealand, Solomon Islands, Samoa, Fiji, Namibia, Hawai’i, and Washington. She is proficient in French and Solomon Islands Pidgin.

[cid:0126c374-644a-4fce-8a62-6105839f2ddb]

For questions, comments, or speaker suggestions, please contact the GHSC Seminar Committee: Andrea Llenos <allenos at usgs.gov>, Benjamin Murphy <bmurphy at usgs.gov>, Lauren Schaefer <lschaefer at usgs.gov>


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