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<div style="" class="ContentPasted0"><span style="font-family: Calibri, Helvetica, sans-serif; font-size: 14pt;"><b>Why won't they just listen to us? Integrating social science with seismology</b></span><br>
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<div style="" class="ContentPasted0"><font face="Calibri, Helvetica, sans-serif"><span style="font-size: 12pt;"><b>Speaker:
</b>Sara McBride</span></font></div>
<div style="" class="ContentPasted0"><font face="Calibri, Helvetica, sans-serif"><span style="font-size: 12pt;"> Earthquake Science Center</span></font></div>
<div style="" class="ContentPasted0"><font face="Calibri, Helvetica, sans-serif"><span style="font-size: 12pt;"><span> </span><span> USGS</span><br>
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<div style="" class="ContentPasted0"><font face="Calibri, Helvetica, sans-serif"><span style="font-size: 12pt;"><b>Location:
</b>Hybrid (online and in person at 1711 Illinois St, Golden, CO, Rm 204)</span></font></div>
<div style="" class="ContentPasted0"><font face="Calibri, Helvetica, sans-serif"><span style="font-size: 12pt;"> *Non-USGS visitors welcome! Please bring a photo ID and arrive early to allow time to go through building security*</span></font></div>
<div style="" class="ContentPasted0"><font face="Calibri, Helvetica, sans-serif"><span style="font-size: 12pt;"><b>Date/Time:
</b>Tuesday, May 9, 2023, 10-11AM MDT</span></font></div>
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<div style="" class="ContentPasted0"><font face="Calibri, Helvetica, sans-serif"><span style="font-size: 12pt;"><b>Abstract: </b></span></font><span class="ui-provider ContentPasted1" style="font-family: Calibri, Helvetica, sans-serif; font-size: 12pt;">In
this talk, I explore what five decades of social science literature has suggested about the complexities of communicating earthquake hazards and risk. Through using USGS case studies to illuminate where we can make improvements to our communication, I highlight
where improvements have been made and what steps can be taken to continue improving outcomes for the communities we seek to serve through our science.</span><span class="ui-provider" style="font-family: Calibri, sans-serif; font-size: 11pt;"><o:p class="ContentPasted1"> </o:p></span></div>
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<div style="" class="ContentPasted0"><span class="ui-provider" style="font-family: Calibri, sans-serif; font-size: 11pt;"><o:p class="ContentPasted1"><span style="font-size: 12pt;"><b>Bio: </b></span><span class="ui-provider" style=""><span style="font-size: 12pt; background-color: rgb(255, 255, 255);" class="ContentPasted2">Sara
McBride is a crisis communication response leader with 20 years progressive experience in risk, hazard, science communication, public education, disaster risk reduction, community resilience, and international humanitarian response. Dr. McBride is a social
scientist with expertise in mixed methods and a specialty in content and critical analysis. Her professional communications accomplishments include serving as Public Information Manager for GeoNet/GNS Science during the Kaikoura Earthquake and Second-in-Command
for Christchurch Earthquake Response. Her extensive international and domestic on-site crisis communication and emergency management experience includes work in New Zealand, Solomon Islands, Samoa, Fiji, Namibia, Hawai’i, and Washington. She is proficient
in French and Solomon Islands Pidgin.</span></span></o:p></span></div>
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<div style=""><font face="Calibri, sans-serif" style="color: rgb(32, 31, 30);"><span style="font-size: 12pt; color: rgb(102, 102, 102);">For questions, comments, or speaker suggestions, please contact the </span></font><b style="font-family: inherit; font-size: 12pt; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit;"><span style="font-weight:400"><span style="font-size: 12pt; font-family: Calibri, sans-serif; color: rgb(102, 102, 102);">GHSC
Seminar Committee: Andrea Llenos <allenos@usgs.gov>, Benjamin Murphy <bmurphy@usgs.gov>, Lauren Schaefer <lschaefer@usgs.gov></span></span></b></div>
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